There are several ways to make a nice looking website. You can even make a site for free using some free platforms that are out there on the world wide web. A nice looking website is wonderful. In fact, the site needs to be appealing to the visitors so they are interested enough to stay long enough so that you have a chance to convert them in to customers. This is called conversion. But it doesn’t end there. As well as an pretty site there needs to be built in SEO. The pictures need to be named properly as well as any video you might install on your site. All these things along with the content of the site need to be optimized for maximum performance for the visitor experience as well as the search engines. The search engines look for relevant content in relation to the search someone does to find what they are looking for. If your site has the most relevant content and all the other components that make a good site then you have a good chance of ranking well in the search. Therefore more people will see your site and you will of course have a better chance of selling something.