Citations are your companies name address and phone number posted all over the internet in certain directories. There are many that you want your company to be listed in. You could look at it like a popularity contest with the search engines. The more citations you are listed in the more popular you look to the search engines. That translates to a better ranking position for sometime in the near future. Mixed in with all the other necessary components you can rank a website in a relatively short amount of time. If you look in this blog you are sure to find all the information you need to be able to learn much, if not all, you need to know about how to rank a website. Citations in many directories is necessary. But not all directories are equal. There is quite a few to stay away from. You might want to consider hiring a service to do this for you. I used to do them all myself but soon realized that my time is worth far more than all the time it takes to locate the best directories and then manually put in all the information necessary to have an effective listing.