SEO and a free site analysis might be a very good idea to try and locate. Many companies offer this service to attempt to gain your trust and hopefully sign you up as a client. So you could end up getting a evaluation that might have otherwise cost you up to two to three thousand dollars. Although it is normally around a five hundred dollar value, depending on the number of pages and the complexity of your particular site. If you have an e-commerce site then the entire SEO and free site analysis is a whole other story depending on how many products you sell and are trying to get ranked for.
One thing about SEO and free site analysis is the companies ability to give you a detailed report on certain things like your linking structure for your internal links. And is your site optimized to the fullest? Another thing is the links pointing to your site, if any. You only want certain types of links pointing to your site. If there happens to be “bad” links pointing to your site then these will need to be removed before any SEO work should be done. Otherwise any SEO work that is attempted could be hindered because of the so called “bad” links.
SEO and a free site analysis should tell you how many powerful links are pointing to your site and how many more you might need to achieve a top ranking position. Be careful though. If you hire the wrong company to do your linking for you that can hurt your site. That is how you can potentially end up with “bad” links.
In conclusion, SEO and a free site analysis is a good thing to get. It can most assuredly help you to get a better understanding of what your site needs to improve your ranking position for certain keywords being searched for in relation to the products or service you are attempting to get found for.